01
Refined ICP to target high-growth DTC brands with documented funding or revenue milestones
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eCommerce · Europe
eCommerce Enablement Platform
eCommerce growth platform with conversion optimization and retention tools
Outcomes
Measurable results in 3 months
55Qualified Meetings
20Opportunities
$900KPipeline Generated
15%Reply Rate
Client Context
Who we worked with
CompanyeCommerce SaaS
Size48 Employees
HeadquartersAmsterdam, Netherlands
Target DepartmentseCommerce, Marketing, Growth, Operations
ChannelsEmail, LinkedIn
FocuseCommerce growth platform with conversion optimization and retention tools
The Challenge
What stood in the way
Low response rates from European eCommerce brands and poor targeting of growth-stage companies. Messaging focused on features rather than business outcomes. Lacked understanding of European eCommerce landscape and regional platform preferences.
Before The Leads Bridge Group
3-5% response rates with feature-focused messaging
Poor targeting of qualified eCommerce prospects
No systematic testing or optimization process
Minimal pipeline contribution from outbound
The Leads Bridge Group Approach
How we built the pipeline
02
Rebuilt messaging around revenue growth, conversion optimization, and customer LTV rather than features
03
Developed A/B testing framework to identify winning value propositions and subject lines
04
Launched targeted campaigns addressing region-specific eCommerce challenges like GDPR and cross-border logistics
05
Qualified prospects based on revenue, platform stack, and growth trajectory
The Result
After The Leads Bridge Group
15% reply rate with outcome-focused messaging
55 meetings with high-growth DTC brands
$900K pipeline from qualified opportunities
Data-driven approach to messaging optimization
Next Step
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