01
Mapped education buying cycles and timed outreach for budget planning periods
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Education · UK
EdTech Platform
Learning management and student assessment platform for K-12 schools
Outcomes
Measurable results in 3 months
52Qualified Meetings
19Opportunities
$680KPipeline Generated
16%Reply Rate
Client Context
Who we worked with
CompanyEdTech
Size38 Employees
HeadquartersManchester, UK
Target DepartmentsSchool Administration, IT, Curriculum, Teaching
ChannelsEmail, LinkedIn
FocusLearning management and student assessment platform for K-12 schools
The Challenge
What stood in the way
Long decision cycles in education sector with budget constraints and multiple stakeholders. Struggled to reach school administrators and education leaders during busy academic periods. Previous outreach poorly timed and lacking understanding of education sector priorities.
Before The Leads Bridge Group
Poor timing of outreach during busy periods
Generic messaging not addressing education priorities
Unable to navigate complex stakeholder environments
Minimal pipeline from education sector
The Leads Bridge Group Approach
How we built the pipeline
02
Developed messaging focused on learning outcomes, administrative efficiency, and compliance
03
Built targeted lists of schools and districts with documented digital transformation initiatives
04
Created sequences addressing specific pain points like remote learning, assessment, and reporting
05
Qualified based on budget availability, technology adoption, and decision-making authority
The Result
After The Leads Bridge Group
52 meetings with school decision-makers
Strategically timed outreach during budget cycles
$680K pipeline from qualified opportunities
16% engagement with education-specific messaging
Next Step
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