01
Mapped buying committees within target accounts identifying supply chain, operations, IT, and procurement stakeholders
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Logistics · Netherlands
Supply Chain Visibility Platform
Real-time supply chain visibility and carrier management platform
Outcomes
Measurable results in 4 months
87Qualified Meetings
34Opportunities
$2.1MPipeline Generated
18%Reply Rate
Client Context
Who we worked with
CompanyLogistics SaaS
Size78 Employees
HeadquartersAmsterdam, Netherlands
Target DepartmentsSupply Chain, Operations, Procurement, Logistics
ChannelsEmail, LinkedIn, Calling
FocusReal-time supply chain visibility and carrier management platform
The Challenge
What stood in the way
Supply chain software provider targeting logistics and distribution companies across Europe. Faced difficulty reaching supply chain directors and operations leaders who were overwhelmed with technology vendors post-pandemic. Long sales cycles and complex stakeholder environments made it challenging to identify and engage the right decision-makers at the right time.
Before The Leads Bridge Group
Unable to identify and reach full buying committees
Long sales cycles with single-threaded conversations
Low engagement from supply chain decision-makers
Minimal pipeline from European expansion efforts
The Leads Bridge Group Approach
How we built the pipeline
02
Built messaging around real-time visibility, carrier performance, and cost optimization specific to European logistics networks
03
Developed account-based sequences with multi-threading to engage 3-4 stakeholders per target company
04
Launched campaigns timed around peak shipping seasons when visibility challenges are most acute
05
Implemented qualification framework focused on shipment volume, carrier relationships, and visibility gaps
The Result
After The Leads Bridge Group
87 qualified meetings across multi-stakeholder accounts
Multi-threaded engagement with 3-4 contacts per opportunity
$2.1M pipeline with documented buying committees
18% reply rate from supply chain and ops leaders
Next Step
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