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Segmented target market by service vertical and company size to build high-intent prospect lists
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SaaS & Software · Australia
Field Service Management Software
Cloud-based field service scheduling, dispatch, and invoicing software
Outcomes
Measurable results in 4 months
92Qualified Meetings
37Opportunities
$1.6MPipeline Generated
19%Reply Rate
Client Context
Who we worked with
CompanyB2B SaaS
Size42 Employees
HeadquartersSydney, Australia
Target DepartmentsOperations, Business Owners, Service Managers
ChannelsEmail, Calling, LinkedIn
FocusCloud-based field service scheduling, dispatch, and invoicing software
The Challenge
What stood in the way
Regional SaaS provider targeting SMB field service companies across Australia and New Zealand. Limited brand awareness outside existing customer base, small internal team, and difficulty reaching operations managers at HVAC, plumbing, and electrical service businesses who rely heavily on referrals and resist change.
Before The Leads Bridge Group
Relied entirely on referrals and inbound leads
No systematic outbound process or infrastructure
Limited awareness outside existing customer network
Unable to scale beyond organic growth
The Leads Bridge Group Approach
How we built the pipeline
02
Created industry-specific messaging highlighting scheduling efficiency, technician utilization, and invoicing automation
03
Developed educational content addressing common operational pain points in field services
04
Launched outreach campaigns with case study references from similar Australian businesses
05
Implemented phone-first approach given SMB decision-maker preferences in the region
The Result
After The Leads Bridge Group
92 qualified meetings with operations decision-makers
37 active opportunities across target verticals
$1.6M pipeline from net-new accounts
Established outbound as predictable growth channel
Next Step
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