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Targeted companies with documented pain points like poor call quality, limited integrations, or high costs
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Company
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Telecom · Europe
Cloud Communications Platform
Cloud-based business communications and unified communications platform
Outcomes
Measurable results in 4 months
82Qualified Meetings
30Opportunities
$1.5MPipeline Generated
18%Reply Rate
Client Context
Who we worked with
CompanyTelecom/Communications
Size105 Employees
HeadquartersBrussels, Belgium
Target DepartmentsIT, Operations, Communications
ChannelsEmail, LinkedIn, Calling
FocusCloud-based business communications and unified communications platform
The Challenge
What stood in the way
Competing against established telecom providers with entrenched relationships. Difficult to reach IT and operations decision-makers who perceive switching costs as high. Needed to demonstrate clear ROI and migration support to overcome resistance.
Before The Leads Bridge Group
Unable to overcome switching cost objections
Low engagement from satisfied incumbent customers
No systematic way to identify dissatisfied prospects
Long sales cycles with minimal conversion
The Leads Bridge Group Approach
How we built the pipeline
02
Developed messaging focused on migration support, cost savings analysis, and platform reliability
03
Created educational sequences addressing common concerns about switching providers
04
Implemented case study sharing from similar European companies who successfully migrated
05
Qualified based on current provider dissatisfaction, contract renewal timelines, and IT priorities
The Result
After The Leads Bridge Group
82 meetings with prospects showing provider dissatisfaction
Migration-focused messaging addressing concerns
$1.5M pipeline with documented switching intent
18% reply rate from targeted, pain-aware outreach
Next Step
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